JFE Shoji Trade Corporation has completed a new advertisement under the theme of sustainability, "Let's Circulate. Let's use steel and wisdom. The new ad is titled "Let's Circulate Steel, Wisdom. Starting with a full-page advertisement in the Sangyo Shimbun on Thursday, January 11, the ad has been running in various locations, including station platforms, and in early April, it began to appear in the underground mall of Osaka's Nishi-Umeda Station (Osaka Ekimae Daiichi Building).

The ad was created with the aim of broadening awareness of JFE Shoji Trade's social role and initiatives among the Company's stakeholders; it is the first new design since the corporate ad "Traveling with Steel," created in fiscal 2018, which highlights the Company's strengths in the steel business.

For the design of the ad, we gathered opinions mainly from young employees and created a design that is reminiscent of the gentle and warm future that will be created through sustainable initiatives. In addition, the advertisement also conveys the message of "how the JFE Shoji Group can contribute to the development of a sustainable society" in the course of its steel business.

The JFE Shoji Group aims to be the trading company of choice in terms of safety, quality, and the environment for its customers and suppliers in order to realize a sustainable society.