On July 14, Kawasho Foods, a JFE Shoji Group company, held its first "Family Sale" in four years at the Shin-Otemachi Building. This sale is a direct sales event organized by Kawasho Foods twice a year, in summer and winter, selling products handled by the company, such as "Nozaki's Corned Beef" and sparkling wine.

This year, in addition to the popular corned beef, honey, wine, and other traditional products, products from the "Food Bazaar" (a membership EC site operated by Kawasho Foods exclusively for the JFE Group) will be sold for the first time, including melons from JA Yubari and the newly launched "Inoue Sake Brewery" based in Nichinan City, Miyazaki Prefecture. Shochu and liqueurs from Inoue Shuzo, headquartered in Nichinan City, Miyazaki Prefecture, were on sale for the first time. The variety of wines and other products was also increased, with some products available only at the event.

The event was divided into two sessions, one at noon and the other in the evening, and in the evening there was a sake tasting service, which drew a large crowd. One employee who visited the venue commented, "I'm glad it's been a while since the last time this event was held! They filled their baskets with the products they were looking for.