On June 14, JFE Food Bazaar held a coffee seminar at the Shin-Otemachi Building. The seminar was planned to promote the appeal of specialty coffees currently on sale at JFE Food Bazaar (an EC site operated by Kawasho Foods exclusively for the JFE Group).

Fourteen JFE Shoji Group employees participated on the day, and listened to the seminar lecturer, Mr. Tanabe, President and Representative Director of Pico Food Service Co. After the lecture, all participants listened to explanations of everything from how to grind the beans to how to brew the coffee, and all participants actually brewed three kinds of coffee and compared them.

The seminar created a friendly atmosphere as the good aroma of coffee spread throughout the room, and even employees who had never met each other before got into a lively conversation about coffee.
Participants commented, "I can put this into practice right away! I can put it into practice right away!" and "It was very informative. We will continue to plan and study attractive events in the future so that more people can participate.