JFE Shoji Group exhibited at the "Coil Winding Expo Berlin (CWIEME BERLIN)" held in Berlin, Germany from June 3 to 5, 2025. This event is one of the world's largest trade shows, with approximately 500 major companies from the coil winding*1, transformer, generator, electric motor manufacturing, and e-mobility industries participating.
*1 Technology for coiling conductors into coils

At this year's exhibition, JFE Shoji Power Canada Inc. ("JSC"), JFE Shoji Steel de México, S.A. de C.V. ("JSM"), and JFE Shoji Serbia d.o.o. Indjija ("JSS") were introduced and their JFE Shoji Serbia d.o.o. Indjija ("JSS"), and exhibited their respective product lineups. JFE Shoji Trade's overseas offices were also introduced, and the company appealed its efficient distribution, cost reduction, and flexible and agile response system to changing market needs by utilizing its global network.

In addition to members of J Shoji head office, JSC, JSM, and JSS, Japanese representatives from local branches and JFE SHOJI STEEL INDIA PRIVATE LIMITED (hereafter, JSI), as well as sales and technical service representatives from JFE Steel, also attended the event. This enabled us to introduce the most appropriate representatives for the regions and products of interest to our customers.

Visitors showed great interest in the sample display of motor cores manufactured by the JFE Shoji Group. Some visitors also stopped to watch a video introducing the JFE Shoji Group companies.

This exhibition was a valuable opportunity not only to deepen relationships with existing business partners, but also to meet new customers and expand the possibilities for new business creation.