On January 30, 2025 (Thursday), JFE Shoji Trade Corporation (President: Toshifumi Kobayashi) released a new corporate video on its website titled "Let's Circulate. Let's use steel and wisdom. (President: Toshifumi Kobayashi) released a new corporate video on its website.

Click here to view the video: https: //www.jfe-shoji.co.jp/corporate/advertising/

The new corporate video is based on the copy of the corporate advertisement that has been on view since January 2024, "Let's Circulate. Let iron, wisdom. The video also introduces our business development that connects iron and people.

The "infinity infinity" illustration used in the key visual of the corporate ad is designed to evoke the image of a gentle and warm future created through sustainable efforts, and is also featured in the corporate video released this time.
The illustration expresses how steel, a material that is processed according to its intended use, is used in cars, home appliances, bridges, buildings, and other structures, thereby becoming an integral part of people's daily lives.

The JFE Shoji Group will continue to deliver the power and potential of steel to customers around the world to realize a sustainable society, aiming to be the company of choice not only in terms of safety and quality, but also in terms of the environment.