On December 10, 2024, Kawasho Foods held its Winter Family Sale at the New Otemachi Building. This sale is held once every half year, and popular brand products such as "Nozaki's Corned Beef" and "Honmoto" are sold at affordable prices! In addition, products sold on the company's "Food Bazaar," a membership e-commerce site operated exclusively for the JFE Group, are also lined up, making this a popular event where visitors can buy products on the spot while holding the actual products in their hands.

Noto Wine, which has been on sale since 2024, is made at a winery located in Anamizu Town, Ishikawa Prefecture, which was severely damaged by the 2024 Noto Peninsula Earthquake. The Noto Wine winery was also severely damaged, with aging barrels falling out and 10,000 liters of wine flowing from the stainless steel tanks.

We want to support Noto through food. We want to support Noto through food, and we want it to become an opportunity for people to think about the disaster area again in their daily lives. This is why the JFE Food Bazaar is handling products from Ishikawa Prefecture for the first time. The wine is unpasteurized and unpasteurized, and has a rich natural flavor.

The conference room, which served as the sales floor, was once again crowded with employees from JFE Shoji Group companies. Some of them were so excited to see the many items that they were buying that they said, "My family loves Kitakata Ramen, so I'm going to buy it all for them! I'm going home with a basket full of the products I want to buy because my family loves Kitakata Ramen!

Kawasho Foods will continue to sell not only its mainstay brand "Nozaki's Corned Beef," but also premium beer "HONBAMOTO" and other alcoholic beverages. In addition, Kawasho Foods will continue to meet the world's needs for "food" by handling a wide range of products, such as marine ingredients, processed products, and processed fruit products. We look forward to your continued patronage!