On June 13, Kawasho Foods, a JFE Shoji Group company, held a "family sale" (an in-house sales event) at its Shin-Otemachi Building. This sale is held semi-annually and sells the company's popular products such as "Nozaki's Corned Beef" and "HONJIN". Other products on display included honey, wine, and other items sold through the company's Food Bazaar, an e-commerce site operated by the JFE Group for its members only.

The featured product this time was "Honmoto," which is also sold at Costco. It is an authentic beer with the refreshing flavor of German aroma hops and a rich, concentrated flavor made from 100% malted barley. The employees who tasted this beer praised it highly, saying "Delicious! and many of them went on to purchase the beer.

Many employees from JFE Shoji Group companies visited the event, and the conference room where the beer was sold was very crowded and a great success.

HONTAI's official website: https://www.kawasho-foods.co.jp/work/brand/honuma/index.html